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At the start of each month, Word Constructions sends out a newsletter to interested people. The newsletter contains tips on making your business writing effective and professional, as well as tips on various aspects of business and web site presentation. A sample of the newsletter is attached below for your reference, as well as links to other editions. If you would like to receive this free newsletter, please click here and fill in your details to subscribe. You will receive an acknowledging email immediately, and then the next newsletter will be forwarded to you. Our privacy policy is very simple: We do not give, sell or lend your name or email address to anybody at all under any circumstances. These details are ONLY used for sending you the monthly email and relevant notices (very rarely.) Excerpt from September 2004 newsletter:
It can be very difficult to keep track of the ideas and concepts in a very long sentence, especially if the ideas or concepts are difficult or poorly explained, and people's minds tend to wander off on tangents as they get bored of concentrating and the result is that no one really knows what was said in the long sentence, do they? It can be very difficult to keep track of the ideas and concepts in a very long sentence. It is even harder if the ideas or concepts are difficult or poorly explained. People's minds tend to wander off on tangents as they get bored of concentrating, and the result is that no one really knows what was said in the long sentence. Do they? Short sentences are easier to write and read. A few longer ones give variety, but keep most sentences under 25 words for simplicity. Did you manage to read both paragraphs above? Or did you end up skimming the first one and losing the point? Honesty in writing By Tash Hughes of Word Constructions There have been recent controversies over writers misrepresenting themselves and/or their work. It is a shame that these people have allegedly felt the need to be something they are not rather than to trust the value of their work. Sometimes, there is a very fine line between what is fiction and what is non-fiction. For instance, are memories fact or fiction? You and I may both go to the same seminar and yet different accounts of it afterwards. If I say Jack spoke before Jill but you think Jill was first, how would an outsider know which is correct? What is important is how the writing is presented. If the writer clearly states that the work is based on memory or experience rather than absolute fact, we can accept little inaccuracies. Likewise, a story that is called fiction despite being based on actual events is not expected to stand up to the exact facts. However, when a writer calls their work non-fiction, we as readers have a right to assume it is factual and based on research and knowledge. Good writers always take care to get their facts right and build the story on top. Whenever I write anything for you, I always give you the opportunity to check the facts about you and your business before we finalise the piece. I believe in my writing being accurate and honest.
No doubt you've heard of phrases such as html minimization, minimalist design, less is more, clean and crisp, more white space. What they all mean is that simple images and looks are best for designer and end user. To encourage online readership, designers are faced with the challenge of turning pure data into something with visual appeal as well as information. The display of text by a designer can become a work of art that is often deceptively simple. Solid text, as distinct from a text based image, is becoming an important factor that affects the overall effectiveness of a text based (or minimalist) web design. If you want to modernise your text, and make it more inviting, have a look at the font, the letter shape and style, text size, alignments, spacing and paragraphing. Try different combinations until you find the best way to show off your words.
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