Whether it is a report, a letter to a customer or webcopy, you need to be sure that your reader knows what you are writing about. And the best way to be sure of that is to introduce your topic in the first sentence of your text.

That doesn't mean you have to start with "I am writing about widgets so you can use them properly" as long as you make an introduction. Something like "Widgets will make your life much easier when used properly" or ""not sure how to use your widget? Want to some quick tips in making the best of your widgets?" make your topic clear in a more interesting way.

Headings and images can help set the topic but it is best not to rely on those tools entirely so practice different ways of introducing a topic in your writing.

Experience is a good teacher, but she sends in terrific bills!

So next time you are complaining about the stirring of your mates or the complaints of your Boss, you can say you are coping some flak and feel like you are being shot at!

Simply remember that a PR agent always adds a little extra - like the letter c in flack!

Copyright protects work from being copied and reproduced without the owner’s permission.

To use material that is copyrighted, you must gain approval from the owner for the exact circumstances of use. Finding the copyright owner can be done through agencies that deal with creator’s copyright or directly through the creator or publisher.

Regardless of how difficult it is to find the copyright owner, using the work without their permission is an illegal act and may lead to prosecution.

There are exceptions to the gaining of permission for educational purposes, reviews, library preservation and government requirements.

You can read about more copyright issues in this article

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