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Hello, Well it certainly feels like summer so it must be December! Welcome to another edition of my newsletter. November was a hectic month for me, both personally and professionally. I have almost finished a new qualification and been finalising work for a New Zealand company. An interesting new project has been to prepare the content of the eLearning Association's inaugural paper newsletter - I find it fascinating that people in an electronic industry have requested a paper-based newsletter instead of an emailed one. Although with the number of emails I receive, I can understand the preference really! I have now completed three (and started the forth and planned the fifth!) Business Mums Guides. These are a set of guides written in simple English to help new home-businesses learn about various aspects of running a business. Other guides are already available on their site, as are notes from the blogging for beginners talk I gave a few weeks ago.
Use your words wisely! Tash
PS
It's not business
related, but I've had a little bit of fun reading and posting on
a new
blog about Christmas & Santa memories.
If you love Christmas, or just have a few minutes spare, have a
look!
blog -
wordconstructions.wordpress.com
File names File names aren't something we usually spend too much time thinking about - we usually spend more time and effort on the file content. However, the name of a file can be important for two major reasons. 1. Finding it... We've all done it - created a new document, worked hard on it and stored it away. A month or so later, you need that file and can't remember what you called it let alone where you filed it. It isn't just on your own computer either. Did you save it on your PC or laptop, your USB key perhaps? And then there are files on your website or in your blog... 2. Helping others A file name will ideally be clear to others, too. Maybe someone else has to find a file when you're off sick or when you call in from a client's office. Even more importantly, file names on a website can be a big help to your visitors - they can identify the purpose of the file quickly, it is easier to search for and makes more sense in their list of favourites. A well named file (for example, www.domain.com/bloggingtips.pdf) will include keywords and therefore be helpful in your site's search engine rankings. As for how to give a good file name, please read the rest of this article on my site.
People don't want to be "marketed
TO"; they want to be "communicated WITH."
The Value of personalised gifts In these days of materialism, most of us and especially children have many possessions. And with each Christmas and birthday, we tend to increase the total. Our houses are overflowing with things – unless we are strong enough to throw a lot out, of course! Making it special When we give a gift, we want to make the other person feel happy and valued. Often we want to give something that will be a lasting symbol of our care for that person. Yet with the amount of stuff our friends and family have, it isn’t easy to find a gift that they’ll enjoy and that is still different or even unique. One way to give a gift of difference is to choose a personalised gift. That is, having the person’s name or image somehow incorporated onto the gift.
Learn more about the value of personalised gifts by reading the
entire article.
Poor examples Sometimes, the easiest way to learn the correct way to do something is to see it done poorly so in this section of my newsletter, I show you some real-life examples of writing that need a little help. Today's example comes from an unsolicited email I received today. example: Issues with this example: Unique can't be qualified. It literally means one of a kind, the only one, completely different to everything else. So something is either unique (so there is nothing else like it) or it isn't. The rest of the sentence raises questions, too. For instance, is the company unique in their industry but the same as other companies in other industries? And isn't a franchise by definition a duplication so therefore not truly unique? A better version would be: (without changing the meaning) Our franchise company is unique!
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© 2007, Tash Hughes