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Happy Melbourne Cup Day today - and Happy Halloween for yesterday!
Welcome to those of you who haven't received my newsletter before, and welcome
back to those who have!
Well Makybe Diva has broken all records and won the Melbourne Cup for the third
year in a row - amazing. There's a lot to gained from watching her progress; the
trainer wasn't going to let her run unless the track was in good condition but
otherwise had faith in her and no one gave up. If only we could all do that on
our own lives and businesses - prepare good conditions for ourselves, never
settle for unsuitable situations and always keep faith.
With November upon us, we're into the home straight of the year. This is
potentially a busy time of year in and out of business, so the more preparation
you do and help you can get the easier things should be. I'm impressed with some
new clients who are booking me for early next year - they know they need writing
assistance but won't have the time before Christmas to implement anything new.
Tash
PS I am reducing the hours I'm on
site with clients so you can expect quicker replies to emails and queries again.
Thanks for your patience as I've dealt with some larger clients.
Tash Hughes 0428 376 110 fax 03 9445
9154
www.wordconstructions.com For all your
business writing needs

What's the date
...
By Tash Hughes
of
Word Constructions
Ok, you can probably
figure out that 28/6/03 is the 28th June or 4/30/98 is
the 30th April in the USA. But what date is 4/6/05?
If you're sure it's Australian or British, you know it's
the 4th of June; if you're sure it's American, the date
is the 6th of April. But if you aren't sure of the
origin, you can't be sure of the date.
The best way to be
sure everyone knows what date you are referring to when
you write a date on a letter or other document is to mix
words and numerals. For instance, 5th March 1998 and 1st
May 2004 are extremely clear to anyone who can read
English, even if they are used to things in a different
order.

Tash is helping Santa again this Christmas by writing
personalised letters to children and adults across
Australia. Have you thought of Santa letters as a unique
thank gift to clients and staff this year? They're fun
and will be remembered for longer than a hamper or box
of chocolates!
Find out more by clicking here.
Click to join the clique
By
Tash Hughes
Although spelt very
differently, click and clique are pronounced the same.
A click is a sharp
sound, such as when high heels click across a floor or
someone clicks their fingers.
A tight group of
people, however, is called a clique. A clique is often
hard to join as they are fairly exclusive.
Remember you only need
to queue to join a clique, not to click your fingers!
Beginner’s Guide to
understanding web sites, domain names and website hosting.
By
Allison
Lamont
of Save Time Online
This guide
is a great introduction to some basic terms used in the
industry, when purchasing a domain name or web hosting
package for your website. Find out what a domain name
is, where to buy a domain name, how much space you need
for a site and more.
Learn the terms and concepts here

Get gift
ideas and shop online - save yourself the hassle of crowded shopping centres in
your precious free time
Business Profiles
By Tash Hughes of
Word Constructions
No matter
how descriptive your business name and tag line, not
everyone will automatically know what you offer. Or they
will want to know the specifics.
One way
to explain your business well is to have a business profile.
The
profile outlines the main purpose of your business; it will
explain that you sell a certain type of product online, or
that you serve businesses in certain ways or that you offer
households a trade.
A profile
can vary in length depending on how you use it, but it is
usual to keep them under a page as people don't want to
spend too long reading about you.
Profiles
can be written in different styles according to your
business style and the particular market the profile is
reaching.
What
do I do with a profile?
A
business profile can be a handy tool and used in a number of
ways. Here are a few suggestions for you:
-
Send it
as an email or fax to people making enquiries about your
business. It can even be added to an auto responder.
-
Send it
when you are negotiating with a new supplier or joint
venture partner.
-
A
number of network groups and sites will make your profile
available for other members to learn about your business.
-
Use it
as an ad or editorial in a newsletter - shortened if
necessary.
-
Attach
it to media releases you send out as back up information.
-
Have it
attached to websites where you are a contributor or expert
The Search Engine Optimization Secret That
Everybody Ignores
by David Callan
of
akamarketing
Search engine optimization is a very critical task in the success
of any website. In recent times search engines seem to have
complicated this task further by their frequent changes in rules.
This has caused lots of anxiety as some of these changes have seen
some sites lose virtually all their regular traffic instantly as
their rankings have tumbled.
This has further added to the confusion amongst webmasters about
search engines and their motivations. But no matter how mad one gets
at the search engines, there is little that they can do to change
the statistics which clearly indicate that well over 75 per cent of
the traffic that most sites receive comes directly from search
engines.
Learn more from David here.
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